6. Budweiser: WASSUP! - OTC questioning technique

7. Burger King: We do it your way - SOPs

8. Coke: It's the real thing - None of this parallel import malarkey

9. Dr Pepper: What's the worst that can happen? - Pre-reg doing MURs

10. EA Games: Challenge everything - Pharmacy staff members do this every day

11. eBay: Buy it. Sell it. Love it. - We used to make money on generics

12. Guinness: Good things come to those who wait - Patients

13. John Smith's: No Nonsense - No laughing in the dispensary

14. KFC: Finger licking' good - Methadone

15. L'Oreal: Because I'm worth it - I want a specific generic

Mr Dispenser is a community pharmacist and a blogger for C+D. He has been a relief pharmacist, second pharmacist, manager and locum. He says he loves pharmacy and is not ashamed to admit it. He also blogs at http://mrdispenser.wordpress.com and is on Twitter @mrdispenser. His book Pills, Thrills and Methadone Spills is available for Kindle and in print (5 per cent of sales are going to Pharmacist Support)

Xrayser's imagining of an advertising campaign to promote pharmacy got Mr Dispenser thinking about some well-known slogans and how they could relate to the sector

1. Adidas: Impossible is nothing - 25-item prescription in five minutes

2. American Express: Don't leave home without it - Pen

3. Andrex toilet tissue: Soft strong and very long - Queue of patients waiting

4. British Army: Join the professionals - Be a pre-reg

5. BT: It's good to talk - Shut up and do some work

Coke: It's the real thing - none of this parallel import malarkey

What's in a slogan?

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