AI eBay algorithm blocks two million illegal medicine sales

Multinational e-commerce company eBay worked “closely” with the MHRA last year to block almost two million unregulated medicine “violations” before they were sold to the public, C+D has learned.

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eBAy and mini shopping cart
“We have been working closely with the MHRA to develop cutting-edge AI algorithms"

Online resale giant eBay has worked with the Medicines and Healthcare products Regulatory Agency (MHRA) to block the sale of almost two million illegal medicines last year, the e-commerce company exclusively told C+D last week (January 9).

“We have been working closely with the MHRA to develop cutting-edge AI algorithms to block the sale of illegal or unsafe medicines in the UK,” an eBay spokesperson said.

“In 2024, these algorithms successfully recognised and blocked nearly two million violations for unregulated prescription medicines and over-the-counter (OTC) medicines before they could be offered for sale to the public,” they added.

Read more: ‘New front line’: MHRA removes 150 social media posts selling fake weight loss drugs

MHRA deputy director of criminal enforcement Andy Morling told C+D that this is an example of “a really good success story” of the work the agency does with online sales platforms and technology companies.

“We’d like to see more of that...to stop [illegal posts and listings] going online in the first place,” he said.

Read more: ‘Stay safe this New year’: MHRA warning over weight loss medication

Morling acknowledged that this sort of regulation can be “challenging” but stressed that “there’s always more that can be done”.

“Prevention is the name of the game, I think the work we do with eBay is really indicative of the sort of collaboration we want to have with tech companies,” he added.

“Noisy threat”

Taking counterfeit weight loss drugs as an example, Morling told C+D in an exclusive interview last month (December 19) that they are a “noisy threat” to the UK.

“There’s a lot of social media discourse and lots of media coverage generally” surrounding them, he said.

Read more: Eating disorder sufferer takes 3 A&E trips after taking Lloyds online doctor Mounjaro

“While not the biggest threat we face because it’s still relatively small in terms of the size of the illegal trade, it’s a noisy threat,” he added.

“[It’s] very low in number, but very high in the public consciousness and in potential seriousness,” Morling stressed, adding that there has been “significant public interest” in them.

“Demand went through the roof”

When weight loss drugs first entered the public sphere in the UK a few years ago, however, there was a “huge peak” in their illegal trade, he said.

“The demand went through the roof... criminals saw a chance to exploit this,” he added.

But the MHRA “did a lot of good work” to address that threat, Morling said, explaining that while the threat of illegal weight loss drugs now doesn’t “match up” to the amount of media coverage, “it is still potentially quite harmful”.

Read more: Repeat offender online pharmacy warned over weight loss POM ads

The MHRA cracked down on counterfeit weight loss injection pens after identifying pre-filled semaglutide 1mg pens “falsely labelled as the diabetes medicine Ozempic” at two UK wholesalers in October 2023, seizing hundreds of pens.

“And that looked like it broke the back of the problem,” Morling said, noting that the MHRA hasn’t seized “any of those products in the last year”.

“So I think we responded very quickly to this and we nipped it in the bud,” he added.

“Ring of steel”

Turning to the UK’s regulated supply chain, Morling stressed that “we don’t find counterfeit products in this chain”.

“It has a ring of steel around it” he said, stressing that the MHRA does everything it can with “colleagues across the agency and across the government to secure it and make it impenetrable, which practically speaking, it is”.

“And that’s a huge win, because that means the public can trust the regulation [and that] the medicine they get from their pharmacist will be the genuine product,” he told C+D.

Read more: ‘Scandal’: Online IPs set ‘one weight loss script every 4 mins’ target

Speaking in the same exclusive interview with C+D, Morling also last month revealed that the MHRA took down 150 social media posts “actively” selling counterfeit weight loss drugs in 2024.

And the regulator last month (December 30) warned people against buying weight loss medication without a prescription from “beauty salons, websites and on social media”.

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Molly Bowcott

Read more by Molly Bowcott

Molly Bowcott joined C+D as a digital reporter in October 2024 after graduating from a master’s in journalism at City, University of London. She previously worked as a news reporter at the U.S. Sun, covering business and politics, among other things.

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