The new Wellbeing Routine kits include sleep (one in five aren’t getting enough sleep), stress (one in 14 adults every day), menopause & hormone balance (change in mood affects 70% of women) and natural energy (one in eight feel tired all the time).
Tisserand offers 100% plant-based, natural, pure essential oil blends containing no synthetic fragrance. It believes this new format will interest existing Tisserand buyers, as well as encouraging new shoppers to try the brand, and trade-up to full-sized and other products in the range.
All four Tisserand Routine Kits offer consumers convenient and simple routines that are tested and proven to work following extensive panel testing, with results featuring prominently on each pack for greater on-shelf stand-out.
Mists and spritz
Each duo kit contains a mini Body & Room Mist and a full-size roller ball essential oil, targeting specific health & wellbeing needs with two of Tisserand’s best-selling formats for use both on the body, and to refresh bedding and soft-furnishings, or spritz around the home.
The try-me, 9ml mist offers shoppers an excellent opportunity to try the product in a small format before upgrading to the full-size, 100ml mist.
- Energy Routine: Naturally supercharges energy levels with Orange, Lime and Grapefruit 100% natural, pure essential oils
- Balance Routine: Helps to balance mood and support hormones naturally with Rose, Geranium & Clary Sage 100% natural, pure essential oils
- De-Stress Routine: Helps users to slow down and unwind with Geranium, Orange & Nutmeg 100% natural, pure essential oils
- Sleep Routine: Helps to improve sleep quality with Jasmine, Sandalwood & Lavender 100% natural, pure essential oils.
“The growing consumer preference for natural and holistic products has increased the popularity of essential oils as they shift towards organic and plant-based health & beauty solutions,” said Robin Russell, chairman and CEO, First Natural Brands Ltd for Tisserand.
"We’re seeing essential oils as part of personal care routines gaining in popularity as shoppers seek traditional, alternative and natural remedies for issues such as sleep, stress and women’s health.
“Tisserand’s new duo Wellbeing Routine kits taps into that consumer desire, offering shoppers convenient and simple routines with powerful results to support sales across all our trade partners such as Holland & Barratt, Boots, Waitrose, Sainsbury’s, plus independent retailers and pharmacies.”
Tisserand wellbeing - in numbers
- 76% of Tisserand users use wellbeing products at least once per day
- 50% and 30% of Tisserand users describe wellbeing as emotional wellness and mental wellness respectively
- 82% most frequently use wellbeing products to improve their wellbeing at home.
Tisserand support for the launch includes consumer and trade PR, a social media programme alongside special promotions across all its trade channels. Each Tisserand Routine kit has an RRP of £12.
For more information, please visit www.tisserand.com, call 01273325666 or email info@tisserand.com
