‘Pull your socks up!’ CPE slams new ‘one-off’ Pharmacy First media campaign

The negotiator says NHS England (NHSE) will roll out another Pharmacy First media campaign “later  this year” but stressed it must “do more”. 

“The comms campaign we had from NHSE earlier in the year was not very effective"
Kate Bowie

Read more by Kate Bowie

Kate Bowie joined C+D as a digital reporter in August 2023 after graduating from a master’s in journalism at City, University of London. She began covering the primary care beat at the end of 2022, when she carried out several health investigations focused on staffing issues, NHS funding and health inequalities.

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