Superdrug slashes aspirin price by 40% amid 'cost of living crisis'
The multiple has cut the prices of pain medication in the UK so products are more affordable during the cost of living crisis, it has announced.
Superdrug has cut the price of its own brand aspirin tablets by 40% to £0.29 to make pain medication more affordable during the "continued cost of living crisis", it announced today (July 17).
The multiple said that the price drop is effective from today across all UK stores, with the new pricing also applied to some branded pain relief products.
Jonathan Fairclough, Superdrug’s head of trading retail health, said that the health and beauty giant "wanted to reduce the prices of key pain relief products to hopefully make things a little easier for those who rely on such products to...go about their everyday lives”.
Read more: Superdrug reveals supercharged £112m profits in 2023 as it opens new branches
The other big price cuts include Bells ibuprofen tablets, which have dropped 29% to £0.39, and Anadin Extra reduced by 21% to £1.49, Superdrug said.
The health and beauty giant also applied small reductions to Panadol tablets and Voltarol Emulgels, as well as its own brand paracetamol solution and children’s pain relief products, while Calpol 80ml suspension was reduced to £3.29, it added.
It claimed that the move means it now offers the "UK high street's cheapest pain medication".
“Accessible for millions”
The multiple said it wanted pain medication to be “accessible for millions of people who regularly suffer from pain”, after it launched other cost-of-living initiatives such as its VIP Rewards loyalty scheme and removing 20% from its own brand sun care range.
It comes as Superdrug’s annual report released earlier this month showed that it raked in £1.5 billion in revenue and £112 million profits in 2023 as it plans to open 25 new branches this year.
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The hight street store also last week reported a 209% rise in sales of magnesium tablets to combat the UK's "summer of stress" due to Euro 2024, the general election and changeable weather.
And the multiple revealed in May that headlice spray sales spiked by 121% as it warned that “recent warmer weather” had caused a surge in headlice infestations.
