After “many years in the making”, the launch marks the only over-the-counter (OTC) piroxicam gel to treat aches and joint pain, with the product now available in pharmacies.

Manx Healthcare marketing manager Laurie Taylor commented: “Already established as a supplier of heritage OTC brands, Manx Healthcare is building a strong portfolio of new lines to support the pharmacy sector.”

He continued: “Reliviate Aches & Joint Pain Relief 0.5% w/w Gel has been developed to provide the consumer and retail pharmacist with an effective and commercially attractive alternative to add to their topical pain relief offering.

“Through its well documented use over many years, pharmacists and consumers alike are well acquainted with piroxicam as an effective topical treatment for pain. With the launch of Reliviate Aches & Joint Pain Relief 0.5% w/w Gel, we can now proudly offer consumers this well-established pain relief solution, not previously available without prescription.”

Available in 30g tubes at a recommended retail price of £6.00.

To order, call 01926 482 511 or email [email protected]