Mr Raithatha – known online as The Wax Whisperer, counting over 380,000 YouTube followers – is an advocate of the Cl-ear brand, according to EM Pharma managing director Paul Walsh.
The prominent audiologist will get behind Cl-ear’s campaign ‘The Choice is Cl-ear’, which will include media interviews, social media advertising and PR.
The campaign “will demonstrate the benefits of regular use of the Cl-ear range, both to treat common ear conditions, but also how to prevent them, thus providing significant category growth opportunities for pharmacy partners”, Mr Walsh added.
Mr Raithatha said: “I’d like to see everyone using products such as Cl-ear Olive Oil Spray or Drops once a week – except in the case of a perforated ear drum – to keep their ears healthy and in good working order.”
The Cl-ear range includes:
- Cl-ear Olive Oil Ear Spray, a convenient, easy to use product for treating earwax (RRP £4.99)
- Cl-ear Olive Oil Ear Drops (RRP £4.29)
- Cl-ear Express Urea Hydrogen Peroxide Ear Drops (RRP £4.69)
- Cl-ear Ear Relief Ear Drops, a pain relief product (RRP £8.99)
To order, call 01664 820347
