Boots widens OTC Deliveroo partnership to 125 branches across the UK
One year after launching its pilot partnership with delivery app Deliveroo, Boots has announced that a further 111 branches have begun offering the service.
Boots and Deliveroo teamed up a year ago to let customers order over-the-counter (OTC) medicines and healthcare and beauty products through the app from 14 of the multiple's branches.
Having deemed the pilot “successful”, Boots announced today (August 23) that an extra 111 of its pharmacies are now providing the service.
Read more: Boots makes nearly 100 OTC medicines available on Deliveroo in pilot partnership
While the service was initially piloted in branches in London, Birmingham, Liverpool, Leeds and Edinburgh, customers in a range of cities across the UK – including Manchester, Glasgow, Belfast, Bristol, Sheffield, Coventry, Plymouth, Exeter, Middlesbrough, York, Aberdeen, and Inverness – will now be able to order products from Boots via Deliveroo.
“Expanded” range of products
Chief digital officer at Boots, Paula Bobbett, said the original trial had given the health and beauty giant “the opportunity to learn very quickly what [its] customers want from a rapid delivery service”.
On top of offering the service in new locations, Boots has also “expanded” the range of products available to customers through the app, it wrote.
These “are well matched to customer needs”, Ms Bobbett said, and include cough, cold and flu symptom relief products, paracetamol, vitamins and digital thermometers.
Read more: Boots ‘appalled’ by Deliveroo OTC incident, as lawyers warn of consequences
C+D reported in June that a Deliveroo driver had been filmed mocking a woman who ordered the thrush treatment Canesten from Boots via the delivery app.
The multiple told C+D at the time that it was “appalled” by the incident and vowed to investigate, while Deliveroo said it was no longer working with the driver.
