6. Budweiser: WASSUP! - OTC questioning technique
7. Burger King: We do it your way - SOPs
8. Coke: It's the real thing - None of this parallel import malarkey
9. Dr Pepper: What's the worst that can happen? - Pre-reg doing MURs
10. EA Games: Challenge everything - Pharmacy staff members do this every day
11. eBay: Buy it. Sell it. Love it. - We used to make money on generics
12. Guinness: Good things come to those who wait - Patients
13. John Smith's: No Nonsense - No laughing in the dispensary
14. KFC: Finger licking' good - Methadone
15. L'Oreal: Because I'm worth it - I want a specific generic
Mr Dispenser is a community pharmacist and a blogger for C+D. He has been a relief pharmacist, second pharmacist, manager and locum. He says he loves pharmacy and is not ashamed to admit it. He also blogs at http://mrdispenser.wordpress.com and is on Twitter @mrdispenser. His book Pills, Thrills and Methadone Spills is available for Kindle and in print (5 per cent of sales are going to Pharmacist Support)
| Xrayser's imagining of an advertising campaign to promote pharmacy got Mr Dispenser thinking about some well-known slogans and how they could relate to the sector 1. Adidas: Impossible is nothing - 25-item prescription in five minutes 2. American Express: Don't leave home without it - Pen 3. Andrex toilet tissue: Soft strong and very long - Queue of patients waiting 4. British Army: Join the professionals - Be a pre-reg 5. BT: It's good to talk - Shut up and do some work | |
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 Coke: It's the real thing - none of this parallel import malarkey |